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BUILD-A-BEAR WORKSHOP
Bearville

Details

  • Build-A-Bear Workshop has over 22 million unique avatars playing in their virtual world, Bearville.com™, and was looking to take the site and entertainment destination to the next level
  • DMI developed the concept and launched the Build-A-Bear Workshop online network, complete with three unique content webisode shows, a blog, and expanded games section

Results

  • An updated version of Bearville.com has been live for one year and  the site is generating additional traffic, in addition to revenue generating features for Build-A-Bear Workshop.