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MACY'S
Star Beach Spring Break Test Program

Details

  • In association with Macy's partner agencies, DMI developed an incentive program to encourage students to sign up for Macy's loyalty program and enter their Spring Break destination sweepstakes
  • Held in mid-winter, ten "warming huts" were stationed on college campuses throughout the Chicago area to invite students to the main event at Macy's flagship store on State Street in Chicago
  • In addition to a break from the cold, the State Street store event provided music from an up-and-coming band, free food, great discounts, and a sweepstakes to win a trip to a sunny spring break destination

Results

  • Generated a 200%+ increase in same day sales at the Macy‘s State Street store in Chicago
  • Over 5,000 students opted-in for text messaging and email programs