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Serving Up Soul Radio

GENERAL MILLS
Serving Up Soul Radio

Details

  • DMI developed “Serving Up Soul”, a multi-faceted Gospel radio show, as an authentic way for General Mills to reach the African American female demographic
  • Hosted by three-time GRAMMY-award winner Dorinda Clark-Cole, Serving Up Soul showcases a mix of contemporary, classic and traditional Gospel music while promoting healthy living—spiritually, mentally and physically
  • Nationally syndicated in nearly 50 markets
  • Show is not branded, but book-ended with General Mill ads
  • Serving Up Soul is recorded, mixed and mastered in DMI’s recording studios

Services

  • Creative Concept
  • Show Production
  • Syndication
  • Web Programming
  • Database Design
Serving Up Soul Radio
Serving Up Soul Radio