DMI Music & Media Solutions

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OUR WORK


KOHL'S
In-store Music

Objectives

  • Build the Kohl’s Brand as the department store with commitment to family, value and national brands
  • Build brand equity and consistency while creating an ambiance of positive energy
  • Full service custom music programming
  • Professional installations of soundDNAplayers

Results

  • Produced promotional messages using the selected “voice of Kohl’s” for in-store and phone on-hold
  • Music programming integrates with Kohl’s core artists
  • DMI also programs a second custom zone for the Junior’s section

Services

  • Music programming
  • Brand strategy
  • Technical support
  • Player installations